Alex Wilson, founder of reset.

On paper, nothing was missing.

Alex Wilson, founder of reset.

I had the life that was supposed to make you feel okay. A good salary. A house 5 minutes from the beach. A motorbike. Holidays. A wife.

But I was 25 kilograms heavier than I am now. I had migraines, anxiety and depression. I numbed everything I could: cigarettes, weed, hours of Netflix, video games, weekends I didn't enjoy but kept showing up to.

I ate to feel something, or to feel less. I wasn't present with my family, or anyone, including myself.

I knew something was wrong. I just didn't know what to do with that knowing.

The low point

Then my marriage ended.

She left after the third time she cheated. I moved out the next day with a suitcase and slept in a single bed beside my brother in his small house. Him, his wife, his 2 kids and me.

In the first week I sat in that room, smoking and crying. The life I'd spent 10 years building was gone overnight.

I won't dress that up. It was the darkest I've ever been. I understood, for the first time, why people stop wanting to be here.

If you're struggling, find a helpline (opens in a new tab).

First light

In the days after, I tried a gratitude practice: write down 3 things, no matter how small. I couldn't think of anything meaningful, so I wrote the food in my belly, the clothes on my back, the roof over my head.

About 2 weeks in, I was in a local shop. A family in front of me came up short paying for their groceries. I paid for them. The woman started to cry.

I hadn't felt any of it when I wrote it down. Standing in that shop, I felt it for the first time.

“That was the first crack of light.”

Alex, before.
Before.
The shift

It wasn't a transformation. It was a decision.

A quiet, exhausted choice to stop suffering, from the divorce and everything before it. The patterns in my relationships. The gap between who I was and who I kept saying I'd become, eventually.

I took complete responsibility for all of it. I stopped waiting for something outside me to fix what was inside.

I found an apartment. I started running, journalling, waking early and walking. I stopped drinking. The weight came off, slowly, then steadily. I started learning to listen to myself.

It wasn't quick or a straight line. There were still bad months. Cigarettes I couldn't quite quit. Sleep I couldn't quite fix. Old patterns showing up in new relationships.

But the direction had changed.

Alex today.
Today.
What came next

The same problem.

Over the years that followed, I studied nutrition, CBT and personal training. I became part-owner of a gym. I built a meal prep business and, 3 years later, closed it.

I found mentors. I did therapy. I met my partner Kate, who showed me what a healthy relationship looks like.

Through all of it, I kept running into the same problem, in myself and in the people I coached. It wasn't knowledge. Everyone had the knowledge. They'd read the books, followed the programmes, listened to the podcasts.

“People needed the right small actions, in the right order, starting where they were.”

Why it exists

reset. is what I built from that.

Today I run a physiotherapy and coaching practice, and an online coaching business. reset. puts the same approach into a paper journal.

  • Built for the hard days.Every action has a Floor, its smallest version. You'll miss days. There's always an action to take.
  • For people who've tried before.Tired of the old cycle, not of wanting to change.

You don't need more information.

You need the right next action.

It took me 20 years, a divorce, a suitcase and a stranger's tears to understand that. You don't have to take that long.

AlexFounder, reset.

The reset. journal in its box.

6 months. 5 minutes a night. $49 USD. On Amazon in December 2026.

If you're struggling, find a helpline (opens in a new tab).